Services
Web development built around your business goals.
I specialise in WordPress, WooCommerce, and custom frontend development — delivered with clean code, honest communication, and AI-assisted efficiency.
WordPress Development
Custom themes, plugin configuration, and responsive builds — no page builders unless the project calls for it.
What it includes
- — Custom theme development (no generic templates)
- — Plugin selection, configuration, and customisation
- — Performance optimisation — fast load times, clean code
- — Responsive design — tested on mobile, tablet, and desktop
- — Content management setup so you can edit your own site
Ideal for
Small businesses, service providers, and professionals who need a serious website built properly — not a template they could have set up themselves.
Deliverables
- — Live website
- — Source files
- — Basic CMS training
- — Deployment support
Frontend Development
Clean HTML, CSS, and JavaScript. Mobile-first layouts that work across every device and screen size.
What it includes
- — HTML, CSS, and JavaScript — written by hand, not generated by a drag-and-drop builder
- — Mobile-first layouts, built to work on every screen size
- — Accessible, semantic markup — the kind that search engines and screen readers can understand
- — Integration with WordPress themes or standalone static builds
Ideal for
Businesses that need a custom frontend experience, developers who need a reliable collaborator, or anyone who wants a website built to a standard rather than a speed.
Deliverables
- — Fully coded pages
- — Responsive implementation
- — Clean, commented code
WooCommerce Development
Full e-commerce builds — product catalogues, checkout flows, and payment integration.
What it includes
- — Full store setup — products, categories, variations, and pricing
- — Checkout and payment gateway integration
- — Custom CSS and layout adjustments beyond WooCommerce defaults
- — Product management training so you can run your own store
- — Compatibility with existing WordPress sites or fresh builds
Ideal for
Retailers, pharmacies, specialists, and any business that needs to sell online with a proper storefront — not a generic hosted shop.
Deliverables
- — Live store
- — Payment integration
- — Admin training
- — Deployment support
Website Optimisation
Performance audits, image compression, and cleanup to make your existing site faster and more efficient.
What it includes
- — Performance audit — identifying what's slowing your site down
- — Image compression and lazy loading
- — CSS and JavaScript cleanup — removing unused code
- — Caching configuration for faster repeat visits
- — Mobile performance improvements
Ideal for
Businesses with an existing website that loads slowly, ranks poorly, or doesn't perform well on mobile. You don't need a new website — you need the one you have to work properly.
Deliverables
- — Audit report
- — Implemented improvements
- — Before/after performance metrics
AI-Assisted Development
Using Claude and ChatGPT as professional workflow tools to build faster without sacrificing code quality.
What it includes
- — Faster build times without compromising quality — AI accelerates the workflow, not the standards
- — Complex animation sequences and custom interactions
- — Rapid prototyping and iteration on layout and functionality
- — All AI-generated code reviewed, tested, and refined to production quality
Ideal for
Any project where speed and budget matter — which is most projects.
Deliverables
- — Same as the relevant primary service — this approach is part of the workflow, not a separate product.
I use Claude and ChatGPT as professional workflow tools. This is not "an AI built my website." It is: I directed an AI to generate structural code, reviewed everything it produced, fixed what needed fixing, and took responsibility for the result. The outcome is faster, more thorough development — the same quality bar, reached in less time.
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