A clear, collaborative process — from first conversation to final launch.

Before anything gets built, I need to understand your business, your goals, your audience, and the problem you're trying to solve. This isn't a formality — it's the most important part of the process. A website built without a clear brief is just a guess.

We'll have a conversation — either a call or a written exchange — covering: what the site needs to do, who it's for, what success looks like, and any constraints (timeline, budget, existing systems).

With a clear brief in place, I map out the site's structure — pages, content sections, user flows, and content requirements. This is where we agree on what the site contains before worrying about what it looks like.

If you have existing content, we'll inventory it. If you need to create content, we'll identify what's needed and who's responsible for it.

Before writing a line of code, I establish the visual language of the project: colours, typography, spacing, and the general look and feel. For clients without an existing brand, this is where we define one. For clients with a brand, this is where we make sure the digital implementation respects it.

I present a design direction — not a complete set of mockups, but a clear visual system — and we agree on it before development begins. Changes at this stage are cheap. Changes after development has started are not.

Development happens in stages, not in secret. I build the site section by section and share progress at agreed checkpoints — usually after major sections are complete. You can see what's being built and give feedback before everything is finished.

I build mobile-first — every layout is designed to work on small screens first, then scaled up. I use AI tools where they accelerate the process, and I review everything that comes out of them before it goes into the project.

Before launch, the site is tested across browsers, devices, and screen sizes. I check for visual inconsistencies, broken layouts, slow load times, form functionality, and any behaviour that doesn't match the brief. For WooCommerce projects, this includes a full checkout flow test.

I'll share a testing checklist with you and ask you to do a final walkthrough from a user's perspective — you'll find things I miss.

When testing is complete and everything is approved, the site goes live. I handle the deployment and make sure the live environment matches the staging environment. After launch, I stay available for a brief period to catch anything that only becomes apparent in production.

You'll receive documentation covering how to manage your site — how to update content, add products, or make basic changes — so you're not dependent on me for day-to-day maintenance.